Privacy Policy

Last updated 7 November 2026

In short: we pass your enquiry to one trusted local installer so they can quote you. We never share it with more than one installer, and we never sell your details to anyone else.

1. Who we are

West Midlands Window Quotes is a trading name of Gorilla Leads Ltd, a company registered in England and Wales (company number 17293583). We are the data controller for the personal information you give us.

If you have any questions about this policy or how we use your information, email us at the address above.

2. What we do

We help homeowners in the West Midlands and surrounding areas get quotes for new windows and doors. We do not fit windows or doors ourselves.

When you send us an enquiry, we contact you to understand what you need. We then pass your details to one independent local installer so they can contact you and give you a quote. We never share your enquiry with more than one installer, and we never sell your details to anyone else.

The installer is paid by you for any work you choose to go ahead with. We are paid by the installer for introducing your enquiry. Using our service is free for you and there is no obligation to go ahead.

3. The information we collect

We collect the information you give us when you make an enquiry:

We collect this through:

When you visit our website, we and our advertising partners may also collect technical information through cookies, such as your device, browser and how you found us. See section 8 for more on cookies.

4. How we use your information

UK data protection law says we must have a lawful basis for each way we use your information.

What we doLawful basis
Contact you about your enquiry by phone, text and emailConsent, given when you submit your enquiry
Pass your details to one local installer so they can quoteConsent, given when you submit your enquiry
Check your enquiry is genuine and you are the homeownerLegitimate interests: making sure installers get real enquiries
Keep records of enquiries, calls and who we passed them toLegitimate interests and legal obligation: handling complaints, disputes and accounts
Measure and improve our adverts and websiteConsent, through our cookie banner

You can withdraw your consent at any time (see section 6). This does not affect anything we did before you withdrew it.

5. Who we share your information with

One local installer. We pass your name, contact details, address and the details of your enquiry to one independent window and door installer who covers your area. Once they receive your details, the installer is responsible for how they use them under their own privacy policy. They may only use your details to contact you about your enquiry.

Service providers who help us run our business. They only use your information on our instructions:

Others when required. We may share information if the law requires it, or with professional advisers such as our accountants and solicitors.

We never sell your details to marketing lists or to more than one installer.

6. Contacting you and opting out

We only contact you about the enquiry you made. We may call, text or email you a few times if we can't reach you at first, and follow up later if you weren't ready to go ahead.

You can stop this at any time:

If you ask us to stop before we have passed your details on, we won't pass them to an installer. If we have already passed them on, we will tell the installer you no longer want to be contacted.

7. How long we keep it, and keeping it safe

How long. We keep enquiry details for up to 2 years after our last contact with you, so we can deal with any questions or complaints about the introduction. Records we need for tax and accounts are kept for 6 years. After that, we delete or anonymise your information. If you ask us to stop contacting you, we keep a note of that so we don't contact you again.

Security. Your information is stored in secure, password-protected systems, and only people who need it to handle your enquiry can see it.

Outside the UK. Some of our service providers (such as HighLevel, HubSpot, Meta, Google and Zapier) may store information outside the UK, including in the USA. Where they do, it is protected by safeguards approved under UK law, such as the UK–US data bridge or standard contractual clauses.

8. Your rights, cookies and changes

Your rights. You have the right to:

To use any of these rights, email info@westmidlandswindowquotes.co.uk. We will reply within one month. We will also tell the installer we passed your details to, where that applies.

Complaints. If you are unhappy with how we have used your information, please contact us first. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Cookies. Our website uses essential cookies to work, and, only if you agree through our cookie banner, advertising and analytics cookies such as the Meta Pixel and HubSpot. You can change your choice at any time using the cookie settings link or your browser settings. Blocking cookies won't stop you sending us an enquiry.

Changes to this policy. We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.